Leveraging a strong network within Iowa’s emerging electronic music scene, I focused on driving attendance and revenue for local events through compelling social media visuals.
To stand out in a crowded digital landscape, I developed a strategy centered on creating highly engaging Facebook Event cover images. These visuals were designed to capture attention, evoke the event's atmosphere, and inspire curiosity, encouraging clicks even from unfamiliar audiences. My approach emphasized the importance of visual storytelling, as music and events are intangible experiences that require tangible representation.
This project provided an invaluable opportunity to explore the boundaries of creative expression without the constraints of client-specific preferences. While understanding the significance of client feedback and algorithmic considerations, such as image text limitations, I was able to develop a distinctive visual style that resonated with a wide audience. The bold, dynamic designs showcased in this portfolio reflect my evolution as a Facebook Event and music festival branding specialist.
